CASE STUDY: BLACK DOG TRADERS - "REDEFINING THE WORLD'S MOST CAPABLE 4X4"

TRANSFORMING A SERVICE-BASED VISION INTO A 7+FIGURE REVENUE GIANT WITH A MASSIVE FOLLOWER BASE

OUR STRATEGY FOR GROWTH

Black Dog Traders' move to a larger workshop marked a key phase in their business growth. We introduced a suite of automation tools to enhance efficiency, particularly in customer onboarding and appointment scheduling. This approach has been shown to increase efficiency by up to 50% in similar businesses.

We crafted a multi-channel sales funnel, leveraging their social media presence, email database, and referral network to boost lead generation by about 30%. Complementing this, we launched a targeted paid media campaign, enhancing customer acquisition by up to 25% and ensuring steady business for their expanded operations.

These strategies were integrated into our unified tool suite, simplifying management and improving operational efficiency by up to 35%. Our holistic approach effectively supported Black Dog Traders' expansion and growth in their new facility.

RESULTS THAT SPEAK FOR THEMSELVES

  • Transformative Follower Growth: Our detailed social media audit pinpointed potential growth areas. By emphasizing community engagement and consistent content delivery, we successfully grew @blackdogtraders from zero to 100,000 followers. This growth strategy, aligning with industry insights showing a 50% increase in brand engagement through community-focused content, proved highly effective.

  • Subscriber Growth: Utilizing our existing follower base, we initiated a reactivation campaign that immediately resonated, attracting new customers from our existing pool. Our targeted sales funnel and paid advertising strategy consistently added 1,500 email/SMS subscribers monthly, a tactic known to enhance customer lifetime value by 25%.

  • Revenue Surge: Adopting an omni-channel strategy, tailored to fluctuating business needs, we generated over seven figures in new business within just three months. Post-refreshing their brand's digital presence, we strategically increased service pricing by 40-50%, leveraging improved brand perception – a move known to boost revenue by up to 30%.

  • Time & Management Efficiency: Our automation platform revolutionized their operational efficiency, saving days of manual work each week. We automated critical processes like appointment booking and client onboarding, aligning with findings that automation can increase operational efficiency by up to 40%.

  • Cost Reduction Strategy: Consolidating 90% of their tools into our comprehensive suite significantly cut costs and streamlined training, a strategy proven to reduce operational expenses by up to 35%.

  • Stress Reduction and Improved Customer Experience: By automating key front-end operations, we substantially lowered stress levels among staff and management. This improvement in workflow led to a smoother customer onboarding experience, which is critical in enhancing overall customer satisfaction by up to 20%.

BUILDING THE DIGITAL MARKETING ENGINE

Integrated Tool Suite:

Our all-in-one platform eliminated the need for multiple systems, providing seamless integration for all business functions.

Lead Capture and Nurturing:

We designed a conversion-optimized digital infrastructure, including a website, chatbot, automated booking system, and inbound phone/SMS system, to effectively manage leads from Facebook ads, social media, and email reactivations. Automated SMS/email/messenger campaigns were implemented to establish brand authority and generate appointments.

Streamlined Closing Process:

Our tools simplified the closing process, allowing for efficient estimate and contract management, deposit collection, appointment scheduling, and mobile analytics tracking.

Enhanced Revenue and Efficiency:

Within three months, our strategy added seven figures to their revenue, simplified sales processes, and created a cohesive business management system. The consolidation into our platform also led to significant monthly cost savings.

TOOLS WE IMPLEMENTED FOR GROWTH

  • Website Redesign & Lead Generation: Our conversion-focused website redesign tripled leads and reduced cost per lead.

  • Optimized Sales Funnels: Conversion Rate Optimization and A/B testing across the funnel decreased lead costs, improved lead quality, and doubled the close rate per appointment.

  • Targeted Landing Pages: Custom landing pages for each ad/offer led to a threefold decrease in cost per lead.

  • Email/SMS Automation: Automated nurture and reactivation campaigns, onboarding, follow-ups, and appointment booking reduced staff workload and increased appointment bookings.

  • AI-Powered Appointment Booking: Our CHATGPT-based AI booking bot automated interactions and appointment scheduling via a website chatbot, significantly cutting staff costs and boosting appointment numbers.

  • Product Guides as Lead Magnets: Detailed guides on products like lighting and tires were used to grow email/SMS subscriptions, establish authority, and address customer queries.

  • Comprehensive Reporting Tools: Our suite tracked all sales funnel and ad campaign stages, enhancing customer awareness and satisfaction.

  • Reputation Management: Automated review requests boosted 5-star reviews and overall brand reputation.

  • Mobile Invoicing/Estimates: Our app facilitated quick invoicing and estimates from mobile devices, accelerating new customer acquisitions.

  • Unified Communication Hub: A single platform managed all communications—emails, SMS, and social messages—tied to each contact.

  • Automated Social Media Scheduling: Pre-scheduled social media campaigns enhanced follower growth and community engagement.

  • Mobile App for Complete Management: Our mobile app managed the entire sales funnel, analytics, and communications, streamlining operations from any device.

MOVE IDEAS FASTER

All your data and tools live in one platform, meaning you can launch your ideas faster than ever.

BUILD YOUR BUSINESS

Know more about each contact to make better decisions and deliver more memorable experiences.

GROW BIGGER FASTER

Easy to start but designed for scale, Black Dog is the platform you’ll grow with for years to come.

YOUR WHOLE BUSINESS ON ONE PLATFORM

Black Dog’s customer platform is made up of six core products for marketing, sales, customer service, content management, operations, and commerce. Each product in the platform is connected to the same underlying CRM database, giving you incredible insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together.

WATCH OUR TOOLS IN ACTION

Black Dog Media Lab is a CRM and automation platform designed for any business that’s ready to scale, giving you all the tools you need for building your website, selling, marketing and managing a business online — in one app.

  • Drag & Drop intuitive website and sales funnel builder.

  • CRM and contact management covering your entire customer journey.

  • 2-Way SMS - separate your personal number from your business.

  • Mobile App - run your entire business on-the-go from your mobile phone.

  • Conversation Hub - manage all contact emails, sms, messages, calls, and social messages from one place.

  • Calendar Booking Tool and appointment management.

  • Invoicing, Proposals, and Payments from your desktop or phone.

  • Membership portal, courses, and classes.

  • Reputation management and reporting.

  • Facebook/Google Ad reporting and statistics.

THE ONLY TOOL YOU'LL EVER NEED

Empower your business with our all-in-one marketing and sales automation tool. This powerful, customer-centric hub simplifies and streamlines your operations, adding valuable hours back to your schedule.

  • Social Media and Ad Reporting: Manage posts, interactions, and ad metrics across multiple networks from one platform, gaining valuable insights and saving time.

  • Contact and Sales Management: Centralize contacts and track sales pipeline metrics in one view, enabling personalized interactions and informed decision-making.

  • Reputation and Reviews: Easily monitor and respond to client feedback, enhancing your online reputation and building trust.

  • Calendar and Invoicing: Simplify scheduling with an integrated calendar and streamline billing with effortless invoicing, making administrative tasks more efficient.

By integrating these essential tools, our platform frees you from the hassle of multiple systems, allowing you to focus on growing your business and enjoying your life. Experience the transformative impact of having everything you need in one place.

BUILT FOR LIFE ON THE GO

Our mobile app packs all the same power and functionality of our desktop app into the palm of your hand.

GET 2-WAY SMS CAPABILITIES

Black Dog Media Lab is a true communication platform enabling users to send and reply to text messages, emails, Facebook Messages, Instagram DMs, Google Chats, and Whatsapp.

You can even automate replies based on keywords/phrases in conversations!

CAPTURE, NURTURE, & CLOSE MORE LEADS ON AUTOPILOT

Build forms, surveys, websites, and landing pages to capture new leads (or connect directly to Facebook Lead Ads!) then leverage automated email, SMS, voicemail drops, and call connects to turn leads into bookings without staff having to get involved!

YOUR ALL-IN-ONE SOLUTION

Your one-stop shop to deliver results for both you and your clients. All of the tools you need from CRM, pipeline management, 2-way SMS, and online scheduling to funnel + website + course builders, email marketing, call tracking, reputation management, and more!

YOU NEED AN ALL-IN-ONE PLATFORM THAT'S EASY FOR YOUR TEAM TO USE AND DOES ALL OF THE FOLLOWING:

CRM software for your lead, contact, and deal management. Landing page/website creator. An auto-responder tool. The ability to create and save email marketing templates as well as dynamic content. A drag and drop editor to make it easy to create landing pages and send personalized email marketing campaigns. A reporting dashboard to visualize your marketing funnel. Social media marketing features. Create and send online surveys and forms. Monitor sales activities as well as overall pipeline management.

BUSINESS STAYS BUSINESS, PERSONAL STAYS PERSONAL

Black Dog's Business Line gives you access to work calls and texts on your smartphone, while keeping your personal conversations separate.

LET'S ACHIEVE MASSIVE SCALE TOGETHER