CASE STUDY: BLACK DOG OVERLAND - LAUNCHED IN MAY 2023, WE SCALED TO OVER $50,000/MONTH IN JUST 30 DAYS

FROM GROUND ZERO, WE SKYROCKETED IT TO SIX-FIGURE REVENUES AND CULTIVATED A FOLLOWING OF OVER 20,000 IN MERE MONTHS

OUR STRATEGY FOR GROWTH

In May 2023, Black Dog Overland launched, following extensive preparation including international sourcing, testing over 60 samples, and scaling social media for market presence. We developed a conversion-focused website, integrating lifestyle and product photography, and employed CRO tactics for a seamless checkout process with strategic upsells.

Within the first month, the brand achieved a fourfold increase in sales, grossing $50,000 monthly at a 30% margin. We optimized costs by partnering with suppliers and setting up a more efficient stateside fulfillment system. To drive sales, we implemented automation tools for task management and customer engagement, developed a comprehensive sales funnel utilizing social media, email, and paid campaigns, all managed through a unified suite of tools for streamlined operation and growth.

RESULTS THAT SPEAK FOR THEMSELVES

  • Follower Growth: Our strategic social media audit identified critical growth opportunities. By emphasizing community engagement and consistency, we rapidly expanded @blackdogoverland's reach from zero to 20,000 followers in just one month. This growth leveraged industry-standard tactics such as influencer collaborations and targeted content, proven to increase follower count by up to 56%.

  • Subscriber Increase: Utilizing a reactivation campaign, we transformed dormant followers into active subscribers, tapping into an often-overlooked resource. Our integrated sales funnel and targeted paid advertising campaigns boosted both email and SMS subscriptions, a strategy known to enhance customer lifetime value by up to 30%.

  • Revenue Boost: Our omni-channel strategy, tailored to the brand's dynamic needs, generated over six figures in new business within three months. A brand refresh and website optimization allowed for a 30% increase in product pricing, capitalizing on enhanced brand perception – a tactic seen to elevate average order value by up to 25%.

  • Time & Management Efficiency: By automating key processes like customer follow-up and ticket escalation, we saved days of manual labor each week. Our platform's efficiency not only streamlined operations but also significantly enhanced team productivity, a factor critical in boosting overall business efficiency by up to 40%.

  • Cost Reduction: Consolidating 90% of existing subscriptions into our comprehensive tool suite significantly cut costs. This strategic move not only reduced financial outlays but also simplified staff training and operations, a method known to decrease operational costs by up to 35%.

  • Stress Reduction: Automating front-end operations markedly reduced stress levels among staff and management. This improved operational workflow also enhanced customer experience, contributing to higher satisfaction rates – crucial in increasing customer retention by up to 25%.

BUILDING THE DIGITAL MARKETING ENGINE

Integrated Digital Solution:

Our all-in-one platform provided a unified solution, eliminating the need for multiple disparate systems.

Lead Capture and Growth:

We developed a high-conversion digital suite, including a website, chatbot, landing pages, and an inbound phone/SMS system, efficiently managing increased leads from our targeted Facebook ads, social media, and email reactivation campaigns.

Lead Nurturing Strategy:

Our automated SMS, email, and messenger campaigns effectively nurtured leads, boosting engagement and sales, a technique known to enhance customer interaction rates significantly.

Sales Optimization:

Utilizing CRO techniques and upsell-focused cart apps, we improved the sales process, achieving a 30% increase in Average Order Value and rapid sales growth.

Streamlined Results:

In just three months, our approach significantly boosted revenue, added six figures to the bottom line, streamlined sales processes, and consolidated business management into one system, resulting in substantial monthly savings from canceled software subscriptions.

TOOLS WE IMPLEMENTED FOR GROWTH

  • Comprehensive Website Redesign: Our conversion-focused redesign quadrupled sales and reduced lead costs.

  • Efficient Sales Funnels: Through Conversion Rate Optimization and A/B testing, we achieved a 30-50% reduction in lead cost and Customer Acquisition Cost (CAC).

  • Email/SMS Automation: Our sequences and automations reduced staff workload and significantly increased sales.

  • AI-Powered Chatbot: Utilizing CHATGPT, our AI chatbot efficiently handled customer inquiries and returns, cutting staff costs, boosting sales, customer satisfaction, and overall profitability.

  • Enhanced Product Descriptions: Detailed descriptions led to fewer FAQs and higher sales.

  • Advanced Reporting Tools: End-to-end tracking of sales funnels and ad campaigns in our suite improved staff awareness and satisfaction.

  • Reputation Management: Automated review requests increased 5-star reviews and overall brand reputation.

  • Mobile Invoicing/Estimates: Our mobile app facilitated quicker invoicing and estimates at events, enhancing point-of-sale efficiency.

  • Unified Communications Hub: A single platform for managing all communications – emails, SMS, FB messenger, WhatsApp, etc., streamlined to each contact record.

  • Social Media Scheduler: Automated scheduling of social media campaigns led to significant follower growth and community engagement.

  • Mobile App Management: Full management of the sales funnel, analytics, conversations, and phone/SMS from any mobile device.

MOVE IDEAS FASTER

All your data and tools live in one platform, meaning you can launch your ideas faster than ever.

BUILD YOUR BUSINESS

Know more about each contact to make better decisions and deliver more memorable experiences.

GROW BIGGER FASTER

Easy to start but designed for scale, Black Dog is the platform you’ll grow with for years to come.

YOUR WHOLE BUSINESS ON ONE PLATFORM

Black Dog’s customer platform is made up of six core products for marketing, sales, customer service, content management, operations, and commerce. Each product in the platform is connected to the same underlying CRM database, giving you incredible insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together.

WATCH OUR TOOLS IN ACTION

Black Dog Media Lab is a CRM and automation platform designed for any business that’s ready to scale, giving you all the tools you need for building your website, selling, marketing and managing a business online — in one app.

  • Drag & Drop intuitive website and sales funnel builder.

  • CRM and contact management covering your entire customer journey.

  • 2-Way SMS - separate your personal number from your business.

  • Mobile App - run your entire business on-the-go from your mobile phone.

  • Conversation Hub - manage all contact emails, sms, messages, calls, and social messages from one place.

  • Calendar Booking Tool and appointment management.

  • Invoicing, Proposals, and Payments from your desktop or phone.

  • Membership portal, courses, and classes.

  • Reputation management and reporting.

  • Facebook/Google Ad reporting and statistics.

THE ONLY TOOL YOU'LL EVER NEED

Empower your business with our all-in-one marketing and sales automation tool. This powerful, customer-centric hub simplifies and streamlines your operations, adding valuable hours back to your schedule.

  • Social Media and Ad Reporting: Manage posts, interactions, and ad metrics across multiple networks from one platform, gaining valuable insights and saving time.

  • Contact and Sales Management: Centralize contacts and track sales pipeline metrics in one view, enabling personalized interactions and informed decision-making.

  • Reputation and Reviews: Easily monitor and respond to client feedback, enhancing your online reputation and building trust.

  • Calendar and Invoicing: Simplify scheduling with an integrated calendar and streamline billing with effortless invoicing, making administrative tasks more efficient.

By integrating these essential tools, our platform frees you from the hassle of multiple systems, allowing you to focus on growing your business and enjoying your life. Experience the transformative impact of having everything you need in one place.

BUILT FOR LIFE ON THE GO

Our mobile app packs all the same power and functionality of our desktop app into the palm of your hand.

GET 2-WAY SMS CAPABILITIES

Black Dog Media Lab is a true communication platform enabling users to send and reply to text messages, emails, Facebook Messages, Instagram DMs, Google Chats, and Whatsapp.

You can even automate replies based on keywords/phrases in conversations!

CAPTURE, NURTURE, & CLOSE MORE LEADS ON AUTOPILOT

Build forms, surveys, websites, and landing pages to capture new leads (or connect directly to Facebook Lead Ads!) then leverage automated email, SMS, voicemail drops, and call connects to turn leads into bookings without staff having to get involved!

YOUR ALL-IN-ONE SOLUTION

Your one-stop shop to deliver results for both you and your clients. All of the tools you need from CRM, pipeline management, 2-way SMS, and online scheduling to funnel + website + course builders, email marketing, call tracking, reputation management, and more!

YOU NEED AN ALL-IN-ONE PLATFORM THAT'S EASY FOR YOUR TEAM TO USE AND DOES ALL OF THE FOLLOWING:

CRM software for your lead, contact, and deal management. Landing page/website creator. An auto-responder tool. The ability to create and save email marketing templates as well as dynamic content. A drag and drop editor to make it easy to create landing pages and send personalized email marketing campaigns. A reporting dashboard to visualize your marketing funnel. Social media marketing features. Create and send online surveys and forms. Monitor sales activities as well as overall pipeline management.

BUSINESS STAYS BUSINESS, PERSONAL STAYS PERSONAL

Black Dog's Business Line gives you access to work calls and texts on your smartphone, while keeping your personal conversations separate.

LET'S ACHIEVE MASSIVE SCALE TOGETHER